BOSTON, April 11, 2017 /PRNewswire/ -- Financial Intelligence | informa (“informa”), a leading provider of solutions for financial services professionals, has hired Sandra Palumbo-Aldi as Head of Marketing Communications. In this role, Ms. Palumbo-Aldi leads a marketing communications team that creates, implements and analyzes the relevant marketing channels that best engage internal and external customers – including work with informa’s cutting-edge market research and content, and critical decision-making tools for financial institutions.
“Sandra has an impressive record of professional accomplishment and we are excited to add her expertise to our team,” said Marcus Armstead, Global Head of Marketing, Financial Intelligence | informa. “Sandra is charged with implementing informa’s vertical marketing strategy into effective, customer-facing tactics which will drive customer behavior.”
Prior to joining Financial Intelligence | informa, Ms. Palumbo-Aldi was a Marketing Director of Product, Content and Vertical Lead Generation for the Spectrum Enterprise and Navisite, divisions of Charter Communications. In that position she created an enterprise-focused content marketing team, and managed the lead generation and product marketing teams across multiple business segments and verticals. She brings with her extensive experience in both traditional and digital marketing strategies and tactics for business to business marketing. She also has more than a decade’s experience as an IT, communications, and technology industry analyst/consultant, most recently as a Research Fellow for the Yankee Group (now part of 451 Research). Her key research areas included cloud computing, managed and outsourced technology and networking services, and tracking the technology requirements and behaviors of enterprises and multi-national corporations.
Over the course of her career, Sandra Palumbo-Aldi has been a featured speaker at numerous industry conferences as a panelist, workshop presenter, and moderator. Her opinions and industry insights have been highlighted quoted as an industry expert in a variety of mainstream and industry publications including The Wall Street Journal and Network World. In addition to her corporate work, she is also a certified career coach through the Gaia Project for Women’s Leadership.
About Financial Intelligence | informa
Financial Intelligence, part of the Business Intelligence Division of Informa plc, is a leading provider of critical decision-making solutions and custom services to financial institutions. From the big picture to the smallest detail, Informa Financial Intelligence’s leading-edge financial information and decision-making products provide specialized industry research, intelligence, and insight. For more information, please visit https://financialintelligence.informa.com.