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About Tom

UK

+6 year(s) experience

Tom Erasmus, Senior Analyst, Headshot
As Senior Analyst, Tom leads the production of Mapa Dashboards & bespoke consulting projects.
Tom began working at a now successful start-up after obtaining his master’s in Business and Marketing from Bangor University, during this time he developed his taste for assessing consumer attitudes and habits.

This interest grew during his three-year role working across many fintech focussed projects in the financial research sector, exploring how fintechs from around the world were identifying opportunities in their consumers’ profiles to use technology to encourage better financial habits and extract more value.

Tom joined the Mapa Research team to further explore his passion in technology aided teaching of better financial habits to the general consumer, by working directly in the digital banking landscape that has never been more suited to technology adoption.

Specialties

  • Benchmarking
  • Customer Experience/Engagement/Loyalty
  • Retail Banking Products

Analyst Articles

Articles by Tom

  • Mapa Research

    Have digital investment challengers lost momentum

    Have digital investment challengers lost momentum?

    In 2016 the market saw a wave of new digital wealth management platforms enter the market, 3 years later, many of their unique features have been adopted into traditional provider platforms, so have these challengers lost momentum? This article by Tom Erasmus discusses whether established providers have caught up with the challengers and what the future of the market may look like. Article: 3min read

    Topic Industry News Fintech RoboAdvisers

    Full article