Head of Research
+16 year(s) experience
Having started her research career at TNS-Research International in 2004, her expertise spans the range of financial services across the globe, with experience of leading customer experience and customer satisfaction for prominent market research institutes.
Suraya understands the importance of customer experience to business success through a deep history of working in the financial world, working with top banks and insurers at a global and local level. This knowledge is leveraged in all Mapa Research’s research projects and enhances the insights her team gives to exceptional financial providers from around the world.
Suraya has a M.A. in Economics and International Relations from the University of St. Andrews and an M.Phil. in International Relations from the University of Cambridge.
Market Research Solutions, LendersBenchmark™ - Financial Len...
COVID-19 is driving banks and their customers to rapidly adopt digital channels, with the potential to change in-person banking as we know it. See the data and insights from our experts who dive into how these market changes will have immediate and long-term impacts. Hosted by our IFI Thought Leaders: Suraya Randawa, Head of Research Rory Pennington, Lead Analyst Randy Rosen, VP Deposit Product Brandonn Dukes, VP of Mortgage Solutions Rutger van Faassen, VP of Consumer Lending
Topic Industry News
The commercialization of AI has already begun, but there are still misconceptions surrounding how chatbots work and how they should be integrated into pre-existing customer journeys. In this article, our Head of Research, Suraya Randawa, categorizes the different types of chatbots that exist today – with real examples – and their roles, coupled with recommendations on how to approach mapping their integration from AI-enabled platform provider, Vee24.