05 Dec 2017
Personal Financial Management (PFM) tools help customers better understand their financial health, what they are spending money on, and trends around their incoming and outgoing cash. Often these tools let customers put money to one side, to help them reach financial goals. Banking providers who prioritize PFM focus on helping customers understand and control their financial situation.
While we know that challengers are putting PFM at the heart of their offerings, continually improving the analytics and categorization supplied, incumbent banks have been slower to bring even basic PFM tools to the forefront of their mobile or desktop banking platforms.
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