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Understand competitors

Credit card companies | Who we help | Financial intelligence

Decision makers at credit card companies need to have a real understanding of competitors in order to make the best business choices.

As the premier provider of competitive credit card rate, fee, and rewards program intelligence, we’ll provide the information advantage you need to give you the edge.

Our credit card product research covers:

  • Credit card APR, rates, fees and program details
  • Credit card rewards programs
  • MasterCard, VISA, Discover, American Express
  • Student credit cards
  • Business credit cards
  • Balance transfers

Our unique strengths

Extensive Experience | Financial intelligence

Extensive experience

We’ve researched credit cards since 1983, so we truly understand credit card products. We work with the key players and maintain product experts on our staff, making us uniquely qualified to help you.
Focus on detail | Financial intelligence

Focus on detail

We give you the competitive advantage by going beyond simple rate data, digging deep into granular details.
Profitable product pricing | Financial intelligence

Profitable product pricing

Our in-depth competitor research into all aspects of credit cards enables you to better price your products.

Recommended products

Some of our top solutions are itemized below. For our full suite, please see Products & services

eBenchmarkers | Financial Intelligence

eBenchmarkers

Track your performance against competitors, understand market trends and identify new opportunities.

Key benefits:

  • Competitor intelligence
  • Tailored analysis
  • On-site presentations
IRS competitive product research | Financial Intelligence

Competitive Product Research

Get an information advantage over your competitors with accurate, timely and granular pricing data.

Key benefits:

  • Accurate rate and fee data
  • Timely collection
  • Granular pricing data
Informagic | Financial Intelligence

Informagic - Retail Bank Pricing

Get comprehensive rate and fee data for every retail banking product on the market.

Key benefits:

  • Complete rate and fee information
  • Smart business tools
  • Timely data and instant access

Financial Intelligence: latest

Free analysis

  • Mapa Research

    AI Applications for Retail Banking

    24 Jan 2019

    AI here is understood in its broad definition: “The ability of a computer to perform a task commonly associated with intelligent beings”. Our focus however is more practical than theoretical as we aim to identify AI use-cases in retail banking and ask what they mean for consumers. Mapa Research monitors and reports on developments in AI servicing and digital innovation in retail banking. Read more...

    Topic Industry News

  • Mapa Research

    The Digital Revolution of Investments

    24 Jan 2019

    The new wave of direct-to-consumer (D2C) digital investment platforms launched by banks, fintechs and traditional investment providers has brought unprecedented change to the investment landscape. Informa Financial Intelligence monitors and reports on digital investment developments and offerings. Find out how we can help you build a leading user experience. Read more...

    Topic Industry News

  • Mapa Research

    Spotlight: Lifestyle Banking The story so far for Tinkoff Bank

    By Maksim Evdokimov 18 Dec 2018

    Tinkoff was founded by Russian entrepreneur Oleg Tinkov in 2006, inspired by the US Capital One direct bank model with the ambition of having a successful branchless bank in Russia. In less than 12 years, Tinkoff grew into Russia’s largest purely online bank by a number of customers, and transformed itself into a customer-centric ecosystem which offers both financial and lifestyle services, covering almost any customer need connected to spending. Max Evdokimov joined Tinkoff in 2013 with the task of enhancing Tinkoff’s digital services offering, right after the company held an IPO on the LSE. Read more...

    Topic Industry News

  • Mapa Research

    Open Banking: Three shortcuts to success for Australian banks, from the UK

    By Anne O'Leary 01 Dec 2018

    Currently, mobile banking in Australia among the incumbents is ahead of many other regions. Each of the four major banks, ANZ (Australia and New Zealand Banking Group), CBA (Commonwealth Bank), NAB (National Australia Bank) and WBC (Westpac), provide userfriendly experiences. Challengers are already making traction in Australia, in May 2018 the APA granted the first restricted banking license to neobank Volt, fintech Xinja will likely follow. This competition from challengers will only intensify with the introduction of Open Banking in Australia next year. Read more...

    Topic Industry News

  • Market Research Solutions, Competitive Product Research

    Here’s Why the Fintech Startups Are Coming for Your Debit Card Business

    By Chad Watkins 18 Sep 2018

    As Fintech startups continue to grow, they’re looking for ways to expand their business and integrate themselves further into their customers’ lives. Increasingly, they’re doing that by offering a debit card to their users.

    Topic Changing Rate Environment Fintech

  • Market Research Solutions, Competitive Product Research

    How Fintech Lenders Are Changing the Student Debt Business

    By Chad Watkins and Mavel Vargas 10 Sep 2018

    With a market that’s approaching $1.5 trillion and growing, it’s no wonder that the student loan business is attracting the attention of Fintech lenders. There is massive opportunity in student lending.

    Topic Changing Rate Environment Fintech

  • Market Research Solutions, Competitive Product Research

    Preparing for the Rising Rate Environment

    By Ray Montague and Sue Hines 29 Aug 2018

    Financial institution executives are preparing now, arming themselves with practical strategies to help succeed in a rising rate environment. After a long, slow thaw, the financial industry is finally entering the rising interest rate environment that has been expected for a while. After such a long period, many executives find themselves ill-prepared for what is to come and some are speculating about how consumer behavior will differ from past rising rate environments.

    Topic Changing Rate Environment

  • Competitive Product Research

    Navigating a Rising Rate Environment Podcast: Part #7

    By Paul Needels and Ray Montague of Informa Financial Intelligence 26 Aug 2018

    Part #7 - Wrap-up and Review The rising rate environment is here and financial institution executives are arming themselves with practical strategies to help succeed. What has changed since the last time? Online banking existed, but wasn’t fully accepted by consumers, mobile banking hadn’t taken hold, and consumer banking behavior was substantially different. Paul Needels and Ray Montague of Informa Financial Intelligence present a series of podcasts taken from their presentation to the Federal Home Loan Bank of Chicago. Podcast part #7, in a series of seven, is a wrap-up of this topic, a review of the concepts discussed in this series, and advice for preparing to navigate this rising rate environment.

    Topic Changing Rate Environment

  • Competitive Product Research

    Navigating a Rising Rate Environment Podcast: Part #5

    By Paul Needels and Ray Montague of Informa Financial Intelligence 26 Aug 2018

    Part #5 - Competitive Advantage and Your Customers' Behavior The rising rate environment is here and financial institution executives are arming themselves with practical strategies to help succeed. What has changed since the last time? Online banking existed, but wasn’t fully accepted by consumers, mobile banking hadn’t taken hold, and consumer banking behavior was substantially different. Paul Needels and Ray Montague of Informa Financial Intelligence present a series of podcasts taken from their presentation to the Federal Home Loan Bank of Chicago. Podcast part #5, in a series of seven, is a discussion of strategies for recognizing your competitive advantage and exploring likely customers' behaviors in this rising rate environment.

    Topic Changing Rate Environment

  • Competitive Product Research

    Navigating a Rising Rate Environment Podcast: Part #6

    By Paul Needels and Ray Montague of Informa Financial Intelligence 26 Aug 2018

    Part #6 - Tech Engagement, Fintech, and Digital Customer Journeys The rising rate environment is here and financial institution executives are arming themselves with practical strategies to help succeed. What has changed since the last time? Online banking existed, but wasn’t fully accepted by consumers, mobile banking hadn’t taken hold, and consumer banking behavior was substantially different. Paul Needels and Ray Montague of Informa Financial Intelligence present a series of podcasts taken from their presentation to the Federal Home Loan Bank of Chicago. Podcast part #6, in a series of seven, is a discussion of tech engagement, fintech players and issues, and digital channel customer journeys in this rising rate environment.

    Topic Changing Rate Environment

  • Market Research Solutions, Competitive Product Research

    Why Financial Institutions Are Refocusing on Relationship Banking

    By Chad Watkins 21 Aug 2018

    Banks have always known the value of building a long-term relationship with their customers. As legacy banks face growing competition for Fintech startups, however, relationship banking has grown even more important.

    Topic Changing Rate Environment Fintech

  • Market Research Solutions, Competitive Product Research

    Want to See the Future of Digital Banking? Look to Europe.

    By Chad Watkins 15 Aug 2018

    Digital product managers at financial institutions have to keep a close eye on what’s coming from their competitors. But if they really want to get ahead of the curve, they should be looking a little farther afield.

    Topic Changing Rate Environment Fintech

  • Competitive Product Research

    Navigating a Rising Rate Environment Podcast: Part #4

    By Paul Needels and Ray Montague of Informa Financial Intelligence 14 Aug 2018

    Part #4 - Loan Products - Profitability and Risk-Based Pricing The rising rate environment is here and financial institution executives are arming themselves with practical strategies to help succeed. What has changed since the last time? Online banking existed, but wasn’t fully accepted by consumers, mobile banking hadn’t taken hold, and consumer banking behavior was substantially different. Paul Needels and Ray Montague of Informa Financial Intelligence present a series of podcasts taken from their presentation to the Federal Home Loan Bank of Chicago. Podcast part #4, in a series of seven, is a discussion of what is happening in lending and what strategies for profitability and risk-based pricing should be considered for this rising rate environment.

    Topic Changing Rate Environment

  • Competitive Product Research

    Navigating a Rising Rate Environment Podcast: Part #3

    By Paul Needels and Ray Montague of Informa Financial Intelligence 14 Aug 2018

    Part #3 - Strategies for Deposit Products The rising rate environment is here and financial institution executives are arming themselves with practical strategies to help succeed. What has changed since the last time? Online banking existed, but wasn’t fully accepted by consumers, mobile banking hadn’t taken hold, and consumer banking behavior was substantially different. Paul Needels and Ray Montague of Informa Financial Intelligence present a series of podcasts taken from their presentation to the Federal Home Loan Bank of Chicago. Podcast part #3, in a series of seven, is a discussion of what is happening already with deposit products and what strategies for creating and promoting deposit products can be designed for the rising rate environment.

    Topic Changing Rate Environment

  • Competitive Product Research

    Navigating a Rising Rate Environment Podcast: Part #2

    By Paul Needels and Ray Montague of Informa Financial Intelligence 09 Aug 2018

    Part #2 - Consumer Sentiments and Keys to Success The rising rate environment is here and financial institution executives are arming themselves with practical strategies to help succeed. What has changed since the last time? Online banking existed, but wasn’t fully accepted by consumers, mobile banking hadn’t taken hold, and consumer banking behavior was substantially different. Paul Needels and Ray Montague of Informa Financial Intelligence present a series of podcasts taken from their presentation to the Federal Home Loan Bank of Chicago. Podcast part #2, in a series of seven, is a discussion of consumer sentiments and understanding the keys to success in this rising rate environment.

    Topic Changing Rate Environment

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