To make the best business decisions, you need to know precisely how your products, services, and delivery channels measure up. With competitive intelligence, you have a competitive advantage. Informa market research provides in-depth market analysis and insights to inform your strategic direction and maximize your profitability.
We help you better understand:
- Your competition and how your own products and services compare in the market
- How your clients engage with your products, services, and delivery channels
- What’s happening on the front line with employee behavior, especially as it applies to regulated areas and trained procedure
Our custom-designed research programs include sales and service evaluations, customer engagement and loyalty research, regulatory compliance testing and performance benchmarking. We offer unmatched accuracy, timeliness, customization, and service, based on over 33 years of financial industry research expertise.
Who we help
We conduct market research for:
- Retail and consumer banking
- Investment banking
- Institutional investment and wealth management (both money management and on the advisory side)