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Similar to recent research on artificial intelligence and the financial industry, this Mapa Research report looks at what is happening with chatbots in digital banking.
Increasingly, financial services providers are using Facebook Messenger in a bid to “meet people where they are.” This summary document provides channel managers and innovators in FinTech a useful update on the state of the market. Given some new and updated examples from American Express, Wells Fargo, Revolut, and MasterCard, this report utilizes insights gleaned from Mapa Research's competitor analysis and assesses the role of chatbots in digital banking, looking to the future of this nascent communication method.
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