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Digital Channel Research Case Study: Designing for the Present, Planning for the Future

A 50-billion-dollar financial institution is interested in new mobile banking application features. However, their app has not been updated in years and the list of features they want to add is long. This initiative will not only be time consuming, it will be expensive. Read more about Informa's successful approach here...

Designing for the Present, Planning for the Future
Digital Channel Research Case Study

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