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PayPal and P2P Payments: A strategic push for market share
PayPal has spotted an opportunity to grow its market share in peer-to-peer (P2P) payments. The ultimate goal is to offer more flexibility in terms of how customers send and receive money from each other. By bringing its proposition closer to customers, the provider is offering access to its P2P payments services directly within partnering apps and channels. Strong competition in the market meant that it had to move quickly, resulting in a number of partnerships with leading players in the past year – Microsoft, Slack and Skype, to name a few.
This free Mapa Research report looks at PayPal’s expansion strategy in the P2P payments market. Although, partnerships seems to be the main tactic it is also using the PayPal mobile app and the increasingly popular Venmo app to complement the plan. Download the report to find out more.
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