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Making Digital Adoption Easy, The Challenger Bank Way

Digital has the power to create stickier customer loyalty and provide a more cost-effective servicing model, but are customers ready to adopt digital? Recent events are forcing providers to push customers towards digital channels, banks can ease this transition by:

 

  1. Countering digital security concerns
  2. Comforting the less digitally-savvy
  3. Breaking old habits

 

In this article, our Lead Analyst highlights how providers can make digital adoption easier for their customers, using examples from challenger banks such as Starling, Monzo, N26 and Revolut.

Article: 7 min read

Making Digital Adoption Easy, The Challenger Bank Way

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