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Challengers vs. Incumbents: The battle for account primacy

The financial services market has seen a wave of new challengers enter the retail banking space and since the mid-2000s, they have announced impressive statistical landmarks. The challengers are gaining share but how serious is the threat of them taking primary accounts from the incumbents?

This blog piece by Drew Hallewell compares a recent Monzo landmark event against our performance data to explore that very question.

Challengers vs. Incumbents: The battle for account primacy

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