SEA Score, IRS Market Research
By Susan Hines 11 May 2017
These days, providing exceptional customer service won’t keep customers happy or win you new ones. It sounds strange. The first lesson in Business 101 is that a happy, loyal customer feeds the engine that drives profits and growth. Satisfied customers love your brand, recommend you to friends and family and would never consider switching banks. A high promoter score means you’re making all the right moves to ensure a prosperous future. Wrong.