skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Journey beyond the login of both your competitors and peers

Portfolio performance | How we help | Financial intelligence

Having a mobile banking app isn’t enough. What matters is how well your user experience and design create an emotional connection that makes your app the preferred customer choice.

Mapa Research clients get an information advantage: the answers to important questions about what their competitors are doing on digital banking channels. Use this information to make strategic decisions and improve the customer experience.

Our research answers:

  • What sales and marketing approaches are being taken?
  • How do users log in, and what security and authentication measures are in place?
  • How does the customer experience compare to best practices?
  • How easy is it for consumers to manage their accounts?
  • How are payments and transfers made?
  • Are there additional features, such as personal finance management (PFM) tools and contextual search?

Using our worldwide portfolio of nearly 200 live bank accounts and credit cards, we provide expert analysis, benchmarking, gap analysis, and strategic and tactical recommendations relating to the digital customer experience across financial services.

Mapa Research’s consultancy services provide insights that our clients find incredibly useful for building evidence-based product, sales, and marketing strategies.

  • Develop customer acquisition strategies for retention and growth
  • Better understand your competition’s sales and marketing approaches
  • Witness customer journeys through account servicing, card management, and support
  • Identify competitive product positioning across multiple delivery channels
  • Benchmark your app against industry best practices

Since 1986, the breadth and depth of our research gives our clients an objective, evidence-based view of your competitive landscape. Ultimately, Mapa Research helps our clients win, retain, grow, and delight their customers online.

What's included

Custom programs

Custom programs

Understand and improve performance and employee behaviors.

Mystery shop program

Mystery shop program

In-branch, by phone and online.

Identify potential licensing

Gap analysis

For sales strategies, staff training and more.

Competitive intelligence

Competitive intelligence

Understand competitors with our mystery shop program.

Financial Intelligence: latest

Free analysis

  • Mapa Research

    The Role of Chatbots in Digital Banking

    By Mapa Research 18 Apr 2017

    Similar to recent research on artificial intelligence and the financial industry, this Mapa Research report looks at what is happening with chatbots in digital banking. Increasingly, financial services providers are using Facebook Messenger in a bid to “meet people where they are.” This summary document provides channel managers and innovators in FinTech a useful update on the state of the market. Given some new and updated examples from American Express, Wells Fargo, Revolut, and MasterCard, this report utilizes insights gleaned from Mapa Research's competitor analysis and assesses the role of chatbots in digital banking, looking to the future of this nascent communication method.  

    Topic Industry News

Any questions?

To find out more about how Mapa Research can help you, please get in touch

If you'd like to speak to us, please call:

Linda Richardson

+1 703 989 7153
If you wish to get in touch, please drop us a line at:

The Mapa Research office is located at:

5425 Wisconsin Avenue, Suite 600
Chevy Chase, MD 20815

Related products

Some of our other top solutions are itemized below. For our full suite, please see Products & services

eBenchmarkers | Financial Intelligence


Track your performance against competitors, understand market trends and identify new opportunities.

Key benefits:

  • Competitor intelligence
  • Tailored analysis
  • On-site presentations
IRS competitive product research | Financial Intelligence

Competitive Product Research

Get an information advantage over your competitors with accurate, timely and granular pricing data.

Key benefits:

  • Accurate rate and fee data
  • Timely collection
  • Granular pricing data
SEA score | Financial Intelligence

SEA Score

Get a real understanding of client engagement and its effect on your organization.

Key benefits:

  • Deeper insights
  • Strategic advantage
  • Online dashboard and reporting