Having a mobile banking app isn’t enough. What matters is how well your user experience and design create an emotional connection that makes your app the preferred customer choice.
Mapa Research clients get an information advantage: the answers to important questions about what their competitors are doing on digital banking channels. Use this information to make strategic decisions and improve the customer experience.
Our research answers:
- What sales and marketing approaches are being taken?
- How do users log in, and what security and authentication measures are in place?
- How does the customer experience compare to best practices?
- How easy is it for consumers to manage their accounts?
- How are payments and transfers made?
- Are there additional features, such as personal finance management (PFM) tools and contextual search?
Using our worldwide portfolio of nearly 200 live bank accounts and credit cards, we provide expert analysis, benchmarking, gap analysis, and strategic and tactical recommendations relating to the digital customer experience across financial services.
Mapa Research’s consultancy services provide insights that our clients find incredibly useful for building evidence-based product, sales, and marketing strategies.
- Develop customer acquisition strategies for retention and growth
- Better understand your competition’s sales and marketing approaches
- Witness customer journeys through account servicing, card management, and support
- Identify competitive product positioning across multiple delivery channels
- Benchmark your app against industry best practices
Since 1986, the breadth and depth of our research gives our clients an objective, evidence-based view of your competitive landscape. Ultimately, Mapa Research helps our clients win, retain, grow, and delight their customers online.