skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

MAPA – Digital Banking Research

Portfolio performance | How we help | Financial intelligence

Having a mobile banking app isn’t enough. What matters is how well your user experience and design create an emotional connection that makes your app the preferred customer choice.

Mapa Digital Banking Research clients get an information advantage: the answers to important questions about what their competitors are doing on digital banking channels. Use this information to make strategic decisions and improve the customer experience.

Our research answers:.

  • What sales and marketing approaches are being taken?
  • How do users log in, and what security and authentication measures are in place?
  • How does the customer experience compare to best practices?
  • How easy is it for consumers to manage their accounts?
  • How are payments and transfers made?
  • Are there additional features, such as personal finance management (PFM) tools and contextual search?

Using our worldwide portfolio of nearly 200 live bank accounts and credit cards, we provide expert analysis, benchmarking, gap analysis, and strategic and tactical recommendations relating to the digital banking customer experience across financial services.

Mapa Research’s digital banking consultancy services provide insights that our clients find incredibly useful for building evidence-based product, sales, and marketing strategies.

  • Develop customer acquisition strategies for retention and growth.
  • Better understand your competition’s sales and marketing approaches.
  • Witness customer journeys through account servicing, card management, and support.
  • Identify competitive product positioning across multiple delivery channels .
  • Benchmark your app against industry best practices.

Since 1986, the breadth and depth of our digital banking research gives our clients an objective, evidence-based view of your competitive landscape. Ultimately, Mapa Research helps our clients win, retain, grow, and delight their customers online.

What's included

Financial Intelligence: latest

Free analysis

  • Mapa Research

    Corporate Digital Transformation: Get on board, or get left behind

    By Rory Pennington 26 Jun 2019

    Corporate Digital Transformation: Get on board, or get left behind

    Digital transformation has come to corporate. Platforms are in constant development, providers are partnering with fintechs and traditional servicing journeys are being reinvented. This article by Rory Pennington digs into the user expectations that are driving this transformation, as well as the digital trends of leading corporate providers. Article: 3 min read

    Topic Industry News Fintech

  • Mapa Research

    Have digital investment challengers lost momentum

    By Tom Erasmus 30 May 2019

    Have digital investment challengers lost momentum?

    In 2016 the market saw a wave of new digital wealth management platforms enter the market, 3 years later, many of their unique features have been adopted into traditional provider platforms, so have these challengers lost momentum? This article by Tom Erasmus discusses whether established providers have caught up with the challengers and what the future of the market may look like. Article: 3min read

    Topic Industry News Fintech RoboAdvisers

  • Mapa Research

    Getting Strong Customer Authentication Right

    By Chris Ward 29 Apr 2019

    Getting Strong Customer Authentication Right

    The biggest challenge for European banks in 2019 is getting Strong Customer Authentication (SCA) right. New EU legislation is changing how customers will authenticate themselves and actions when banking and shopping online. Our latest piece by Chris Ward digs into the challenge and what he believes will help get banks get it right.

    Topic Industry News

  • Mapa Research

    The Digital Revolution of Investments

    By Rory Pennington 29 Mar 2019

    The new wave of direct-to-consumer (D2C) digital investment platforms launched by banks, fintechs and traditional investment providers has brought unprecedented change to the investment landscape. Read more...

    Topic Industry News

  • Mapa Research

    Has Soldo solved employee overspending?

    By Rory Pennington 18 Mar 2019

    Has Soldo solved employee overspending?

    Meet Soldo, the multi-user, multi-currency expense account established to help businesses of all sizes save time managing employee expenses; we sat with Soldo to discuss how they’re planning to shake up business spending management. Read more...

    Topic Industry News

  • Mapa Research

    The Digital Revolution of Investments

    24 Jan 2019

    The Digital Revolution of Investments

    The new wave of direct-to-consumer (D2C) digital investment platforms launched by banks, fintechs and traditional investment providers has brought unprecedented change to the investment landscape. Informa Financial Intelligence monitors and reports on digital investment developments and offerings. Find out how we can help you build a leading user experience. Read more...

    Topic Industry News

  • Mapa Research

    AI Applications for Retail Banking

    By Laurent Liote 24 Jan 2019

    AI Applications for Retail Banking

    AI here is understood in its broad definition: “The ability of a computer to perform a task commonly associated with intelligent beings”. Our focus however is more practical than theoretical as we aim to identify AI use-cases in retail banking and ask what they mean for consumers. Mapa Research monitors and reports on developments in AI servicing and digital innovation in retail banking. Read more...

    Topic Industry News

  • Mapa Research

    Spotlight: Lifestyle Banking The story so far for Tinkoff Bank

    By Maksim Evdokimov 18 Dec 2018

    Spotlight: Lifestyle Banking The story so far for Tinkoff Bank

    Tinkoff was founded by Russian entrepreneur Oleg Tinkov in 2006, inspired by the US Capital One direct bank model with the ambition of having a successful branchless bank in Russia. In less than 12 years, Tinkoff grew into Russia’s largest purely online bank by a number of customers, and transformed itself into a customer-centric ecosystem which offers both financial and lifestyle services, covering almost any customer need connected to spending. Max Evdokimov joined Tinkoff in 2013 with the task of enhancing Tinkoff’s digital services offering, right after the company held an IPO on the LSE. Read more...

    Topic Industry News

  • Mapa Research

    Open Banking: Three shortcuts to success for Australian banks, from the UK

    By Anne O'Leary 01 Dec 2018

    Open Banking: Three shortcuts to success for Australian banks, from the UK

    Currently, mobile banking in Australia among the incumbents is ahead of many other regions. Each of the four major banks, ANZ (Australia and New Zealand Banking Group), CBA (Commonwealth Bank), NAB (National Australia Bank) and WBC (Westpac), provide userfriendly experiences. Challengers are already making traction in Australia, in May 2018 the APA granted the first restricted banking license to neobank Volt, fintech Xinja will likely follow. This competition from challengers will only intensify with the introduction of Open Banking in Australia next year. Read more...

    Topic Industry News

  • Market Research Solutions, Mapa Research

    Looking into the future: Personal Finance Management tools (PFMs)

    By Chad Watkins, Director of Market Intelligence and Chris Ward, Lead Analyst at Informa Financial Intelligence 30 Jul 2018

    Looking into the future: Personal Finance Management tools (PFMs)

    Chad Watkins, Director of Market Intelligence at Informa Financial Intelligence, and Chris Ward, Lead Analyst at Informa Financial Intelligence in the U.K and Europe, continue their discussion of European financial services digital features and functionality trends that are likely to appear in the U.S. This podcast discusses personal finance management (PFM) tools including encouraging savings, spending categorization, budgeting tools, account aggregation, gamification, and peer behavior comparison. Podcast #3 in an ongoing series.

    Topic Fintech

  • Market Research Solutions, Mapa Research

    Looking into the future: Card control trends

    By Chad Watkins, Director of Market Intelligence and Chris Ward, Lead Analyst at Informa Financial Intelligence 12 Jul 2018

    Looking into the future: Card control trends

    Chad Watkins, Director of Market Intelligence at Informa Financial Intelligence, and Chris Ward, Lead Analyst at Informa Financial Intelligence in the U.K and Europe, continue their discussion of European financial services digital features and functionality trends that are likely to appear in the U.S. This podcast discusses card control trends, including card freezing, spending behavior tracking, virtual cards, tokenization, and temporary cards. Podcast #2 in an ongoing series.

    Topic Fintech

  • Market Research Solutions, Mapa Research

    Looking into the future of digital banking trends.

    By Chad Watkins, Director of Market Intelligence and Chris Ward, Lead Analyst at Informa Financial Intelligence 25 Jun 2018

    Looking into the future of digital banking trends.

    Chad Watkins, Director of Market Intelligence at Informa Financial Intelligence, and Chris Ward, Lead Analyst at Informa Financial Intelligence in the U.K and Europe, discuss European financial services digital features and functionality trends that are likely to appear in the U.S. Discussed in this podcast is digital document capture, onboarding, and authentication. Podcast #1 in an ongoing series.

    Topic Fintech

  • Mapa Research

    PFM tools in mobile banking

    By Mapa Research 05 Dec 2017

    PFM tools in mobile banking

    Personal Financial Management (PFM) tools help customers better understand their financial health, what they are spending money on, and trends around their incoming and outgoing cash. Often these tools let customers put money to one side, to help them reach financial goals. Banking providers who prioritize PFM focus on helping customers understand and control their financial situation. While we know that challengers are putting PFM at the heart of their offerings, continually improving the analytics and categorization supplied, incumbent banks have been slower to bring even basic PFM tools to the forefront of their mobile or desktop banking platforms. Download the full report to find out more.

    Topic Industry News

  • Mapa Research

    Educating and Supporting Credit Card Users

    By Mapa Research 05 Dec 2017

    Educating and Supporting Credit Card Users

    Supporting and educating credit card users has become an all-important task. Why? In the UK, the Bank of England revealed that from April 2016 – April 2017, consumer credit (which credit cards fall into) had increased by 10.3%. At the same time, the Federal Reserve announced that credit card debts in the US are at $1.027 trillion, the highest since 2008. Whilst consumers are taking on more debt, incomes have largely remained the same. For this reason, it has become even more important that financial providers are doing their part to ensure that consumers are not creating unnecessary debt. Over the past two quarters, Mapa’s Credit Card Monitor has seen the digital support offered to credit card holders, both in the UK and the US, increase in a number of ways. Download the full report to find out more.

    Topic Industry News

  • Mapa Research

    PayPal and P2P Payments: A strategic push for market share

    By Mapa Research 30 Aug 2017

    PayPal and P2P Payments: A strategic push for market share

    PayPal has spotted an opportunity to grow its market share in peer-to-peer (P2P) payments. The ultimate goal is to offer more flexibility in terms of how customers send and receive money from each other. By bringing its proposition closer to customers, the provider is offering access to its P2P payments services directly within partnering apps and channels. Strong competition in the market meant that it had to move quickly, resulting in a number of partnerships with leading players in the past year – Microsoft, Slack and Skype, to name a few. This free Mapa Research report looks at PayPal’s expansion strategy in the P2P payments market. Although, partnerships seems to be the main tactic it is also using the PayPal mobile app and the increasingly popular Venmo app to complement the plan. Download the report to find out more.

    Topic Industry News

Any questions?

To find out more about how Mapa Research can help you, please get in touch

If you'd like to speak to us, please call:

+1 800 848 0218
If you wish to get in touch, please drop us a line at:



The Mapa Research office is located at:

Blue Fin Building
110 Southwark Street
London SE1 0SU

How we've helped other businesses

Retail Bank

“The insights we get from Mapa help us to guide and steer projects, and drive new ways of thinking within the organization. They offer inspiration and encourage creativity at the highest levels of the business.”

Senior Manager Digital & Mobile Client Experience

Related products

Some of our other top solutions are itemized below. For our full suite, please see Products & services

eBenchmarkers | Financial Intelligence

eBenchmarkers - Financial Competitor Benchmarking

Track your performance against competitors, understand market trends and identify new opportunities.

Key benefits:

  • Competitor intelligence
  • Tailored analysis
  • On-site presentations
SEA score | Financial Intelligence

SEA Score

Get a real understanding of client engagement and its effect on your organization.

Key benefits:

  • Deeper insights
  • Strategic advantage
  • Online dashboard and reporting