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Journey beyond the login of both your competitors and peers

Portfolio performance | How we help | Financial intelligence

Having a mobile banking app isn’t enough. What matters is how well your user experience and design create an emotional connection that makes your app the preferred customer choice.

Mapa Research clients get an information advantage: the answers to important questions about what their competitors are doing on digital banking channels. Use this information to make strategic decisions and improve the customer experience.

Our research answers:

  • What sales and marketing approaches are being taken?
  • How do users log in, and what security and authentication measures are in place?
  • How does the customer experience compare to best practices?
  • How easy is it for consumers to manage their accounts?
  • How are payments and transfers made?
  • Are there additional features, such as personal finance management (PFM) tools and contextual search?

Using our worldwide portfolio of nearly 200 live bank accounts and credit cards, we provide expert analysis, benchmarking, gap analysis, and strategic and tactical recommendations relating to the digital customer experience across financial services.

Mapa Research’s consultancy services provide insights that our clients find incredibly useful for building evidence-based product, sales, and marketing strategies.

  • Develop customer acquisition strategies for retention and growth
  • Better understand your competition’s sales and marketing approaches
  • Witness customer journeys through account servicing, card management, and support
  • Identify competitive product positioning across multiple delivery channels
  • Benchmark your app against industry best practices

Since 1986, the breadth and depth of our research gives our clients an objective, evidence-based view of your competitive landscape. Ultimately, Mapa Research helps our clients win, retain, grow, and delight their customers online.

What's included

Custom programs

Custom programs

Understand and improve performance and employee behaviors.

Mystery shop program

Mystery shop program

In-branch, by phone and online.

Identify potential licensing

Gap analysis

For sales strategies, staff training and more.

Competitive intelligence

Competitive intelligence

Understand competitors with our mystery shop program.

Financial Intelligence: latest

Free analysis

  • Mapa Research

    The Role of Chatbots in Digital Banking

    By Mapa Research 18 Apr 2017

    Similar to recent research on artificial intelligence and the financial industry, this Mapa Research report looks at what is happening with chatbots in digital banking. Increasingly, financial services providers are using Facebook Messenger in a bid to “meet people where they are.” This summary document provides channel managers and innovators in FinTech a useful update on the state of the market. Given some new and updated examples from American Express, Wells Fargo, Revolut, and MasterCard, this report utilizes insights gleaned from Mapa Research's competitor analysis and assesses the role of chatbots in digital banking, looking to the future of this nascent communication method.  

    Topic Industry News

Any questions?

To find out more about how Mapa Research can help you, please get in touch

If you'd like to speak to us, please call:

Linda Richardson

+1 703 989 7153
If you wish to get in touch, please drop us a line at:



The Mapa Research office is located at:

5425 Wisconsin Avenue, Suite 600
Chevy Chase, MD 20815

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