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What really happens in your branches? How engaged are your online banking clients? Are your teams offering products in a way that complies with regulations? Our tried and trusted Research Services can provide the answers to these and many other questions.
How it works
With more than 33 years of carrying out research in the banking industry, we understand the unique needs of retail banks and credit unions.
We offer:
How our Research Services can help
We’ll give you a true picture of what’s happening in each of your delivery channels, from frontline branches to online.
You’ll be able to see how engaged and loyal your customers are, as well as documenting what happens in loan application processes and how your teams handle situations with customers.
Plus you can better understand your competition, their products and how they are presented to the market with our competitive intelligence mystery shop program.
And you can use this information advantage to improve performance, compliance and customer engagement.
Understand and improve performance and employee behaviors.
In-branch, by phone and online.
Of your customers and the general population.
For sales strategies, staff training and more.
Understand competitors with our mystery shop program.
IRS Market Research, SEA Score
By Susan Hines 31 Jul 2017
News article: The competition for market share in the banking industry is fierce. As a result, the typical customer gets inundated with an array of offers from a variety of financial institutions - from the traditional retail bank to online lenders, payment providers and mobile-only banks.
Topic Industry News
IRS Market Research, SEA Score
17 Jul 2017
SEA Score is a system for understanding client engagement and its effects on your organization. It offers you more detailed information for better decision-making.
IRS Market Research, IGM Credit, IGM FX and Rates, EPFR, iMo...
20 Jun 2017
Each year for the past 10 years, Informa Research Services has appeared in an annual AMA Top 50 Market Research Firms Report listing of the top 50 market research firms in the United States. This year Informa Research Services’ U.S. based market research revenue is combined with the U.S. based market research revenue from EPFR Global, Informa Global Markets, iMoneyNet, Informa Investment Solutions and eBenchmarkers, to be listed as Informa Financial Intelligence at #22 in this annual listing. Read the full article here.
Topic Industry News
SEA Score, IRS Market Research
By Susan Hines 11 May 2017
These days, providing exceptional customer service won’t keep customers happy or win you new ones. It sounds strange. The first lesson in Business 101 is that a happy, loyal customer feeds the engine that drives profits and growth. Satisfied customers love your brand, recommend you to friends and family and would never consider switching banks. A high promoter score means you’re making all the right moves to ensure a prosperous future. Wrong.
SEA Score, IRS Market Research
By Susan Hines 10 May 2017
Banks are in the data business. They have long had access to more consumer data than almost any other segment of corporate America. The value of that very data can’t be overstated. It means they can create more targeted and cost-effective marketing campaigns, develop products and offers specifically tailored to customers’ wants and needs and even develop better ways to determine a customer’s creditworthiness and detect fraud.
SEA Score, IRS Market Research
By Susan Hines 09 May 2017
Is loyalty in customers a good trait or a bad one? It might seem like a silly question. After all, executives and marketing professionals have viewed loyalty as a kind of Holy Grail for consumers.
SEA Score, IRS Market Research
By Susan Hines 08 May 2017
Bank customers have changed dramatically over the past decade, as has their relationship with the banks they use. Yet, the way banks study and evaluate these very complex customers hasn’t kept pace. That means the data banks are collecting on customers won’t help them to make decisions on service now or in the future.
SEA Score, IRS Market Research
By Susan Hines 04 May 2017
You don’t get the right answers if you’re asking the wrong questions. It’s an even bigger problem when you’re only asking one question.
SEA Score, IRS Market Research
By Susan Hines 03 May 2017
The financial services industry makes extensive use of programs that measure satisfaction and loyalty. To many, the two terms are interchangeable. After all, it stands to reason that a satisfied customer will stay put, and isn’t that the definition of loyalty. No, it isn’t.
SEA Score, IRS Market Research
By Susan Hines 02 May 2017
Jack Welch, the former chairman and CEO of General Electric, once said, “An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” This statement has never been more valid.
SEA Score, IRS Market Research
By Susan Hines 24 Apr 2017
The competition for market share in the banking industry is fierce. The typical customer is inundated with an array of offers from a variety of financial institutions, from the traditional retail bank to online lenders, payment providers and mobile-only banks. So it’s no wonder that rising numbers of consumers are increasing comfortable having relationships with several banks.
SEA Score, IRS Market Research
By Susan Hines 21 Apr 2017
The eruption of mobile banking and a worldwide financial crisis that shook consumer confidence have altered forever how customers interact with their financial institutions. Banks that hope to ensure future growth need to find ways to not only attract new customers, but also keep their existing one from walking out the door.
SEA Score, IRS Market Research
By Susan Hines 19 Apr 2017
As the importance of marketing has accelerated for traditional retail banks in the highly competitive digital era, why would anyone make due with any old generic market research?
SEA Score, IRS Market Research
By Susan Hines 12 Apr 2017
Dig beneath all the talk about profit margins, regulations, marketing campaigns and customer satisfaction surveys and the answer is in three words -- Service, Energize and Attract customers.
SEA Score, IRS Market Research
By Susan Hines 11 Apr 2017
These days, a high customer satisfaction score means almost nothing when it comes to winning new business.
California, USA
Chuck specializes in
+31 year(s) experience
Massachusetts, USA
Frank specializes in
+30 year(s) experience
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Get a real understanding of client engagement and its effect on your organization.
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Get comprehensive rate and fee data for every retail banking product on the market.
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