skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Demonstrate Your Membership Advantage

Prisewise | Data analysis tools | Financial intelligence

Demonstrate Your Membership Advantage

Credit Unions have a unique value proposition. You offer lower rates on loans, higher rates on deposit products, and more personalized service when compared to other financial institutions. You know it and the banks know it.

PriceWise™ empowers credit unions to make the best pricing and product feature decisions using our powerful set of smart business tools. PriceWise™ gives you access to Informa’s unrivaled competitive product intelligence. This detailed information allows for accurate comparisons, while precision product comparisons allow for more profitable pricing decisions. View PriceWise™ for community banks.

Demonstrate your institution’s benefit over banks!

In addition to pricing and product smart tools, PriceWise’s Membership Advantage module makes it simple to demonstrate the value you bring to your members when compared to other financial institutions. 

Membership Advantage makes it easy to calculate, prove, and promote the real economic value you deliver.

Here’s how it works:

  • Member households are divided into six common life-cycle stages, like “Just Starting Out” or “Empty Nester.”
  • A “financial footprint” is created for each household. A footprint represents the financial services a household purchases from you - from deposits to loans.
  • PriceWise Membership Advantage quickly calculates the economic benefit your institution delivers to your members when compared to banks or other groups.
  • Once you’ve quantified your membership advantage, promote your superiority using your website, mass media, community outreach, social media, and print/digital advertising.


Contact us for a live demo of PriceWise™ and the Membership Advantage module. See this powerful pricing tool in action and begin proving the economic value you provide your membership immediately!

What's included

Complimentary emails - sign up to receive

Our weekly email service keeps you informed of the latest announcements, research results, and observations from our financial services product research teams. Whether it's a new innovative product, the latest offering, or special product pricing - you’ll be "In the Know".
Our free opt-in electronic rate table. This email service, delivered daily, keeps you informed of the latest product rate trends.

How we've helped other businesses

Andigo (MECU)

“Those structured pull-down menus and built-in analysis tools give me confidence that we can find sweet spots in the market faster than anyone else.”

Sean Bowers Executive Vice President/CIO

Kohl Advisory Group

“The combination of product cost averages developed by Kohl Advisory Group and comprehensive market data compiled by Informa could not have come at a better time. The resulting decision information now available will be invaluable to smaller financial institutions as they confront an ever changing economic environment and increased competition.”

Mike Kohl President & CEO

The Partnership Federal Credit Union

“Informa’s tool provides more pricing insight, more efficiently, than we’ve ever been able to achieve before.”

Theresa Mann President & Chief Executive Officer

Any questions?

Would you like to request sample data or analysis from Informa Financial Intelligence? 

See how our tailored solutions can help you gain a competitive advantage: 

Related products

Some of our other top solutions are itemized below. For our full suite, please see Products & services

IRS competitive product research | Financial Intelligence

Competitive Product Research

Get an information advantage over your competitors with accurate, timely and granular pricing data.

Key benefits:

  • Accurate rate and fee data
  • Timely collection
  • Granular pricing data
IRS market research | Financial Intelligence

Market Research Solutions

Capture the customer experience and see what your competitors are doing with our research services.

Key benefits:

  • Custom programs
  • Mystery shop program
  • Surveys
SEA score | Financial Intelligence

SEA Score

Get a real understanding of client engagement and its effect on your organization.

Key benefits:

  • Deeper insights
  • Strategic advantage
  • Online dashboard and reporting