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Your eyes and ears

Informagic | Data analysis tools | Financial intelligence

If you currently do your own retail bank pricing product research or rely on a substandard source, you can save time and increase insight with Informagic™. It’s your eyes and ears on the retail banking market, giving you a comprehensive view of global products.

How it works

  • Our unique methodologies offer the best competitive product rate and fee research for every retail banking product on the market
  • You can access and analyze data whenever and wherever you need it with the online rate and fee analysis tool
  • The system lets you track your competitors, monitor market shares and analyze historical trends

Informagic™ offers unrivaled banking data accuracy and timeliness. More than 75% of our product information is provided directly from the client institution.


How Informagic™ can help
Successful products come from exceptional competitor research. With accurate rate and fee data at their fingertips, product managers can truly see how their institution’s products compare. That means smarter pricing and product management decisions.

Any questions?

Would you like to request sample data or analysis from Informa Financial Intelligence? 

See how our tailored solutions can help you gain a competitive advantage: 
  • Market Research Solutions

    Here’s Why the Fintech Startups Are Coming for Your Debit Card Business

    Here’s Why the Fintech Startups Are Coming for Your Debit Card Business

    As Fintech startups continue to grow, they’re looking for ways to expand their business and integrate themselves further into their customers’ lives. Increasingly, they’re doing that by offering a debit card to their users.

    Topic Changing Rate Environment Fintech

  • Market Research Solutions

    How Fintech Lenders Are Changing the Student Debt Business

    How Fintech Lenders Are Changing the Student Debt Business

    With a market that’s approaching $1.5 trillion and growing, it’s no wonder that the student loan business is attracting the attention of Fintech lenders. There is massive opportunity in student lending.

    Topic Changing Rate Environment Fintech

  • Market Research Solutions

    Preparing for the Rising Rate Environment

    Preparing for the Rising Rate Environment

    Financial institution executives are preparing now, arming themselves with practical strategies to help succeed in a rising rate environment. After a long, slow thaw, the financial industry is finally entering the rising interest rate environment that has been expected for a while. After such a long period, many executives find themselves ill-prepared for what is to come and some are speculating about how consumer behavior will differ from past rising rate environments.

    Topic Changing Rate Environment

  • Navigating a Rising Rate Environment Podcast: Part #5

    Navigating a Rising Rate Environment Podcast: Part #5

    Part #5 - Competitive Advantage and Your Customers' Behavior The rising rate environment is here and financial institution executives are arming themselves with practical strategies to help succeed. What has changed since the last time? Online banking existed, but wasn’t fully accepted by consumers, mobile banking hadn’t taken hold, and consumer banking behavior was substantially different. Paul Needels and Ray Montague of Informa Financial Intelligence present a series of podcasts taken from their presentation to the Federal Home Loan Bank of Chicago. Podcast part #5, in a series of seven, is a discussion of strategies for recognizing your competitive advantage and exploring likely customers' behaviors in this rising rate environment.

    Changing Rate Environment

  • Navigating a Rising Rate Environment Podcast: Part #6

    Navigating a Rising Rate Environment Podcast: Part #6

    Part #6 - Tech Engagement, Fintech, and Digital Customer Journeys The rising rate environment is here and financial institution executives are arming themselves with practical strategies to help succeed. What has changed since the last time? Online banking existed, but wasn’t fully accepted by consumers, mobile banking hadn’t taken hold, and consumer banking behavior was substantially different. Paul Needels and Ray Montague of Informa Financial Intelligence present a series of podcasts taken from their presentation to the Federal Home Loan Bank of Chicago. Podcast part #6, in a series of seven, is a discussion of tech engagement, fintech players and issues, and digital channel customer journeys in this rising rate environment.

    Changing Rate Environment

  • Navigating a Rising Rate Environment Podcast: Part #7

    Navigating a Rising Rate Environment Podcast: Part #7

    Part #7 - Wrap-up and Review The rising rate environment is here and financial institution executives are arming themselves with practical strategies to help succeed. What has changed since the last time? Online banking existed, but wasn’t fully accepted by consumers, mobile banking hadn’t taken hold, and consumer banking behavior was substantially different. Paul Needels and Ray Montague of Informa Financial Intelligence present a series of podcasts taken from their presentation to the Federal Home Loan Bank of Chicago. Podcast part #7, in a series of seven, is a wrap-up of this topic, a review of the concepts discussed in this series, and advice for preparing to navigate this rising rate environment.

    Changing Rate Environment

  • Market Research Solutions

    Why Financial Institutions Are Refocusing on Relationship Banking

    Why Financial Institutions Are Refocusing on Relationship Banking

    Banks have always known the value of building a long-term relationship with their customers. As legacy banks face growing competition for Fintech startups, however, relationship banking has grown even more important.

    Topic Changing Rate Environment Fintech

  • Market Research Solutions

    Want to See the Future of Digital Banking? Look to Europe.

    Want to See the Future of Digital Banking? Look to Europe.

    Digital product managers at financial institutions have to keep a close eye on what’s coming from their competitors. But if they really want to get ahead of the curve, they should be looking a little farther afield.

    Topic Changing Rate Environment Fintech

  • Navigating a Rising Rate Environment Podcast: Part #3

    Navigating a Rising Rate Environment Podcast: Part #3

    Part #3 - Strategies for Deposit Products The rising rate environment is here and financial institution executives are arming themselves with practical strategies to help succeed. What has changed since the last time? Online banking existed, but wasn’t fully accepted by consumers, mobile banking hadn’t taken hold, and consumer banking behavior was substantially different. Paul Needels and Ray Montague of Informa Financial Intelligence present a series of podcasts taken from their presentation to the Federal Home Loan Bank of Chicago. Podcast part #3, in a series of seven, is a discussion of what is happening already with deposit products and what strategies for creating and promoting deposit products can be designed for the rising rate environment.

    Changing Rate Environment

  • Navigating a Rising Rate Environment Podcast: Part #4

    Navigating a Rising Rate Environment Podcast: Part #4

    Part #4 - Loan Products - Profitability and Risk-Based Pricing The rising rate environment is here and financial institution executives are arming themselves with practical strategies to help succeed. What has changed since the last time? Online banking existed, but wasn’t fully accepted by consumers, mobile banking hadn’t taken hold, and consumer banking behavior was substantially different. Paul Needels and Ray Montague of Informa Financial Intelligence present a series of podcasts taken from their presentation to the Federal Home Loan Bank of Chicago. Podcast part #4, in a series of seven, is a discussion of what is happening in lending and what strategies for profitability and risk-based pricing should be considered for this rising rate environment.

    Changing Rate Environment

  • Navigating a Rising Rate Environment Podcast: Part #2

    Navigating a Rising Rate Environment Podcast: Part #2

    Part #2 - Consumer Sentiments and Keys to Success The rising rate environment is here and financial institution executives are arming themselves with practical strategies to help succeed. What has changed since the last time? Online banking existed, but wasn’t fully accepted by consumers, mobile banking hadn’t taken hold, and consumer banking behavior was substantially different. Paul Needels and Ray Montague of Informa Financial Intelligence present a series of podcasts taken from their presentation to the Federal Home Loan Bank of Chicago. Podcast part #2, in a series of seven, is a discussion of consumer sentiments and understanding the keys to success in this rising rate environment.

    Changing Rate Environment

  • Navigating a Rising Rate Environment Podcast: Part #1

    Navigating a Rising Rate Environment Podcast: Part #1

    Part #1 - Introductions and Topic Overview The rising rate environment is here and financial institution executives are arming themselves with practical strategies to help succeed. What has changed since the last time? Online banking existed, but wasn’t fully accepted by consumers, mobile banking hadn’t taken hold, and consumer banking behavior was substantially different. Paul Needels and Ray Montague of Informa Financial Intelligence present a series of podcasts taken from their presentation to the Federal Home Loan Bank of Chicago. Podcast part #1, in a series of seven, is an introduction and overview of the topic, the rising rate environment.

    Changing Rate Environment

  • Market Research Solutions, Mapa Research

    Looking into the future: Personal Finance Management tools (PFMs)

    Looking into the future: Personal Finance Management tools (PFMs)

    Chad Watkins, Director of Market Intelligence at Informa Financial Intelligence, and Chris Ward, Lead Analyst at Informa Financial Intelligence in the U.K and Europe, continue their discussion of European financial services digital features and functionality trends that are likely to appear in the U.S. This podcast discusses personal finance management (PFM) tools including encouraging savings, spending categorization, budgeting tools, account aggregation, gamification, and peer behavior comparison. Podcast #3 in an ongoing series.

    Topic Fintech

  • Market Research Solutions, Mapa Research

    Looking into the future: Card control trends

    Looking into the future: Card control trends

    Chad Watkins, Director of Market Intelligence at Informa Financial Intelligence, and Chris Ward, Lead Analyst at Informa Financial Intelligence in the U.K and Europe, continue their discussion of European financial services digital features and functionality trends that are likely to appear in the U.S. This podcast discusses card control trends, including card freezing, spending behavior tracking, virtual cards, tokenization, and temporary cards. Podcast #2 in an ongoing series.

    Topic Fintech

  • Market Research Solutions

    Fintech Lenders: Growing Their Market Share at Your Expense

    Fintech Lenders: Growing Their Market Share at Your Expense

    Since bursting onto the scene a few years ago, Fintech lenders have gained market share so quickly that many banks and credit unions are still struggling to adjust to an industry that has quickly transformed itself to consumers.

    Topic Fintech New Features Industry News