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Get unrivalled access to your digital competition

Having a digital banking app isn’t enough – what matters is the user experience (UX) and how you leverage it to:

  • Improve customer onboarding rates
  • Drive customer sentiment & loyalty
  • Cross-sell additional solutions

We access, document & audit hundreds of live accounts on an ongoing basis, to visually lay out the competitive landscape.

From account opening & onboarding, right through to the servicing journey – we provide in-depth competitive benchmarks & strategic recommendations.

What We Cover

We digitally research core financial products & services from providers around the world, covering:

Commonly addressed themes

Flexible solutions | Financial intelligence

Gap Analysis

Identify missing functionalities & journeys to develop your digital app or platform roadmap
IGM credit | Financial intelligence

UX Enhancement

Benchmark reports let you visually see first-hand how your local & global competition is optimizing their journeys
Licensing and media partnerships | Financial intelligence

Minimum Viable Product

Find opportunities to differentiate your offering & develop specifications to ensure your offering will be competitive
Best practice insight | Financial intelligence

Trend Analysis

With our global view you can pin-point emerging trends and develop your must-have functionalities
Fund management | Who we help | Financial intelligence


Track leading brands, neo-banks and fintech disruptors to visualize what the bank of the future will look like, by services & model
Data integration | Financial intelligence

Business Case Justification

Competitive insight allows you to make the case for key investments, with evidence & analyses for your stakeholders

How we've helped other businesses

Nationwide Building Society

We’ve been working with Mapa (Digital) for a number of years. And over that time, we’ve learned that there is value there, there is a real underlying knowledge that Mapa have. The quality of their offering has only improved over the years that we’ve been working with them.

Joe Wood Digital Insight Manager

Boost mobile app engagement

Mapa Research’s analysts mapped all possible communication touchpoints to advise us on the optimum frequency, tone & preferred channels for our customer communications - since implementing their recommendations, we’ve seen a boost in digital customer engagement.


Increase digital adoption

After seeing insights from Informa on youth accounts, we asked them to identify best practice in digitally opening student accounts – Their work helped us significantly increase in-app onboarding rates whilst reducing in-branch visits.


Identify development opportunities

Informa’s Analysts outlined the ideal digital branch booking journey, using elements from different providers & stacked it against our own journey – We now have a clear roadmap to optimize our experience.


Get in touch

Would you like a sample our research and insights?
Take a demo of our deliverables to see how we can help you:
Have a digital problem? No problem, we offer digital solutions: