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Common Challenges

Credit unions | Who we help | Financial intelligence

Product Offerings

  • How are my competitors structuring their products (underwriting, features, service levels, promotional incentives)?
  • Did my competitors change their offering?
  • What is the market mix?
     

Business Case Development

  • Should we expand our product set, buy box, or geographical footprint?
  • How much opportunity is there in potential new segments, how is it structured, how is it priced, & how is it performing?

Measuring Impact

  • Implement new pricing strategies, are they having the intended influence on my position/performance?
  • Are marketing efforts really providing relative lift?
  • Are we giving away margin?

 Competitive Pricing

  • How competitive is my go to market transaction pricing strategy?
  • Which competitors are more or less aggressive?
  • Is there a relationship between my pricing and my market share?
  • Are promo rates worth it?

 Member Experience

  • Are my members having positive interactions?
  • How does my offering compare to competitors?
  • Are interactions consistent & positive across channels?
  • Are interactions compliant?
  

 

Informa enables financial institutions to assess their competitive position, identify market opportunity, and positively impact share, margin, risk, and operational execution through customer experience research, benchmarking, and applied analytics across their business.

Click below to see more information and to discuss how we can help you change the way you do business.

Credit Unions

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