Credit unions

Product Offerings

How are my competitors structuring their products (underwriting, features, service levels, promotional incentives)?
Did my competitors change their offering?
What is the market mix?

Business Case Development

Should we expand our product set, buy box, or geographical footprint?
How much opportunity is there in potential new segments, how is it structured, how is it priced, & how is it performing?

Measuring Impact

Implement new pricing strategies, are they having the intended influence on my position/performance?
Are marketing efforts really providing relative lift?
Are we giving away margin?

Competitive Pricing

How competitive is my go to market transaction pricing strategy?
Which competitors are more or less aggressive?
Is there a relationship between my pricing and my market share?
Are promo rates worth it?

Member Experience

Are my members having positive interactions?
How does my offering compare to competitors?
Are interactions consistent & positive across channels?
Are interactions compliant?

Informa enables financial institutions to assess their competitive position, identify market opportunity, and positively impact share, margin, risk, and operational execution through customer experience research, benchmarking, and applied analytics across their business.

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Digital UX Research

Common Challenges

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