Digital Banking Hub

Inspire your roadmap. Make faster decisions. Own your success.

Digital has never been more important or evolving so fast, as it is today. The Digital Banking Hub gives you access to digital developments from around the world:

• Access and export real ‘behind the login’ customer journeys
• Benchmark your digital capabilities against your competitors’
• Get insight from retail banking, business banking, credit card providers & more
  

Are you ready to inspire your digital roadmap?

Journey Explorer

Are you assessing your competitors’ journeys before and after developing? How do you know what best-in-class truly looks like?

Leveraging Mapa Research’s access to real accounts across the globe, the Journey Explorer contains thousands of mapped competitor user journeys with screenshots of each step of the experience.

Compare, share and download the journeys that will drive your digital roadmap:

• See end-to-end competitor onboarding and servicing journeys
• Compare them to our own user journeys to inspire your next development
• Optimize your user experience, using real competitor insight
  

Feature Explorer

How do you benchmark your capabilities against the market leaders? Are you able to continuously monitor your competitors’ updates and developments?

The Feature Explorer allows you to build interactive matrices that highlight the available features of your selected competitor sets.

• Understand which features your competitors own and lack
• See how they’re implemented with screenshots
• Identify the newest updates using the Status filter
  

Drill-down into your competitors’ functionalities in key areas, such as login authentication, profile management, moving money, spending insights and alerts.

My Collection

Build collections of best-in-class journey visuals aligned to your digital priorities using the My Collection lightbox feature.

• Collect your favorite parts of other journeys
• Lay out the blueprints of your next development
• Share them directly with your team

Create your own best-in-class journey using parts of your competitors’ found within the Journey Explorer and Feature Explorer.

"The Digital Banking Hub gives us a high-level
view of which digital features could give us a competitive
advantage and a granular view of the mechanics behind
such features and journeys. These insights play a
fundamental part in the planning, prioritising, and
building of our core user journeys."

Marcus Burgess,
Senior Digital Product Manager, HSBC

"The Tracker has enabled us to get a complete view across a wide sample of competitor banks, saving us significant time and resources, and providing higher-quality and more reliable insights than we could provide with in-house 'ghost-shopping' efforts. The output has helped us benchmark our own customer experiences, and to understand the 'best-in-class' experiences we should be aiming for as we roll out new capabilities."

Michael Bernard,
SVP, Digital Banking

"The Informa analysis is critical to help us stay current with
the best-in-class digital services being offered by our
competitors."

Jeff McLaughlin,  SVP, Digital