skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Get unrivalled access to your digital competition

Having a digital banking app isn’t enough – what matters is the user experience (UX) and how you leverage it to:

  • Improve customer onboarding rates
  • Drive customer sentiment & loyalty
  • Cross-sell additional solutions

We access, document & audit hundreds of live accounts on an ongoing basis, to visually lay out the competitive landscape.

From account opening & onboarding, right through to the servicing journey – we provide in-depth competitive benchmarks & strategic recommendations.

What We Cover

We digitally research the core financial products & services of providers around the world, providing behind-the-login views of secure site areas and mobile apps.

Our analysts provide client-specific insight and recommendations to drive digital roadmaps, built on competitor and trend analyses.

Commonly addressed themes

Flexible solutions | Financial intelligence

Gap Analysis

Identify missing functionalities & journeys to develop your digital app or platform roadmap
IGM credit | Financial intelligence

UX Enhancement

Benchmark reports let you visually see first-hand how your local & global competition is optimizing their journeys
Licensing and media partnerships | Financial intelligence

Minimum Viable Product

Find opportunities to differentiate your offering & develop specifications to ensure your offering will be competitive
Best practice insight | Financial intelligence

Trend Analysis

With our global view you can pin-point emerging trends and develop your must-have functionalities
Fund management | Who we help | Financial intelligence


Track leading brands, neo-banks and fintech disruptors to visualize what the bank of the future will look like, by services & model
Data integration | Financial intelligence

Business Case Justification

Competitive insight allows you to make the case for key investments, with evidence & analyses for your stakeholders

How we've helped other businesses


“The Digital Banking Hub gives us a high-level view of which digital features could give us a competitive advantage and a granular view of the mechanics behind such features and journeys. These insights play a fundamental part in the planning, prioritising and building of our core user journeys.”



“The Informa analysis is critical to help us stay current with the best-in-class digital services being offered by our competitors.”



“The Tracker has enabled us to get a complete view across a wide sample of competitor banks, saving us significant time and resources, and providing higher-quality and more reliable insights than we could provide with in-house ‘ghost-shopping’ efforts. The output has helped us benchmark our own customer experiences, and to understand the ‘best-in-class’ experiences we should be aiming for as we roll out new capabilities.”


Any questions?

Would you like to request sample data or analysis from Informa Financial Intelligence? 

See how our tailored solutions can help you gain a competitive advantage: