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Navigate Today. Anticipate Tomorrow.
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GET UNRIVALLED ACCESS TO YOUR DIGITAL COMPETITION

Digital banking onboarding & servicing is essential in today’s world, but just having a digital offering isn’t enough, what matters is the user experience (UX) and how you leverage it to:

 

  • Acquire more customers
  • Offer better support & build loyalty
  • Cross-sell additional solutions

 

We access, document & audit hundreds of live digital banking accounts on an ongoing basis, to visually lay out the competitive landscape of:

Banks, big techs, fintechs, credit card providers, credit unions, lenders, and more.

Chad Watkins, our VP of Customer Experience Research, explains how we
provide the behind the login experience to our customers.
 

 

SOLUTIONS THAT WILL ACCELERATE YOUR DIGITAL ROADMAP

 

Competitor-Benchmarks-Informa     Research-Projects-Informa      Digital-Banking-Hub-Informa 
COMPETITOR BENCHMARKS
Identify gaps in your competitors’
journeys, tools & processes

 

DISCOVER MORE

    RESEARCH PROJECTS
Boost your digital conversion rates
with our custom research projects.

 

DISCOVER MORE

    DIGITAL BANKING HUB
Your gateway to hundreds of customer
journeys, from behind the login.

 

DISCOVER MORE

 

 

OUR DIGITAL BANKING RESEARCH COVERAGE

We digitally research the core financial products & services of providers around the world, providing behind-the-login views of secure site areas and mobile apps.

Our analysts provide client-specific insight and recommendations to drive digital roadmaps, built on competitor and trend analyses.


HOW WE HELP OUR CUSTOMERS

 

PRIORITIZE DEVELOPMENT         DRIVE EFFICIENCY
        STAY RELEVANT

"The Digital Banking Hub gives us a high-level
view of which digital features could give us a competitive
advantage and a granular view of the mechanics behind
such features and journeys. These insights play a
fundamental part in the planning, prioritising, and
building of our core user journeys."

 

 

Marcus Burgess,
Senior Digital Product Manager, HSBC

       

"The Tracker has enabled us to get a complete view across a wide sample of competitor banks, saving us significant time and resources, and providing higher-quality and more reliable insights than we could provide with in-house 'ghost-shopping' efforts. The output has helped us benchmark our own customer experiences, and to understand the 'best-in-class' experiences we should be aiming for as we roll out new capabilities."

Michael Bernard,
SVP, Digital Banking

       

"The Informa analysis is critical to help us stay current with
the best-in-class digital services being offered by our
competitors."

 

Jeff McLaughlin,  SVP, Digital    

 



THE DIGITAL BANKING HUB

 

Gain visibility into your competitors’ digital capabilities and prioritize your roadmap accordingly, with our Digital Banking Hub.

Access behind the login of your competitive peers across the financial products and journeys that matter to your organization.

 

 Deposit-Banking-Digital-Banking-Research  Mortgages-Digital-Banking-Research  Unsecured-Lending-Digital-Banking-Research
 Credit-Cards-Digital-Banking-Research  Open-Banking-Digital-Banking-Research  Business-Banking-Digital-Banking-Research

Any questions?

Would you like to request sample data or analysis from Informa Financial Intelligence? 

See how our tailored solutions can help you gain a competitive advantage: