eBenchmarkers | What we benchmark | Financial intelligence

We benchmark performance metrics through a variety of channels, including mobile, online, in-store, self-service, call centres and back office.

We also analyse multi-channel and product performance. Our benchmarks help you answer the following questions:

Market share and channel strategy

Marketing efficiency

How does your marketing strategy compare to your competitors for size, distribution and acquisition costs?
How can you improve lead generation and conversion?
How strong is your brand?

Customer journey

How can you improve the usability of your mobile, online and telephone processes?
What are best practice conversion rates?

Sales value

How does the value of your sales compare to your competitors’?
What opportunities are there to improve upselling, cross-product sales, customer retention and product usage?

Customer servicing

How does the quality of your customer service compare to your competitors?
How can you improve waiting times and abandonment rates whilst maintaining cost efficiency?
How can you reduce the cost of servicing your customer base?

We benchmark thousands of metrics covering a wide range of areas within financial services: