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About Steve


37+ years of experience

Steve Muzzlewhite
Steve Muzzlewhite, Head of EMEA Non-Buyside Sales at EPFR, an Informa Financial Intelligence business, helps sell-side firms, primarily investment banks and central banks, understand the value of EPFR data and its role in detecting trends, driving revenue, and identifying new strategies.

He analyzes mutual fund and exchange-traded fund flows to uncover use cases for different clients, whether equity sales and trading teams needing daily flows or global macroeconomists at investment banks needing monthly, aggregate numbers.

Steve previously served on the equity derivatives trading desk at Commerzbank AG, creating a buyside business within a sell-side bank, allowing him to offer unique buyside insights to sell-side clients. But he also wields extensive experience at asset management firms, including BlackRock, Mercury Asset Management and State Street Global Advisors, working with a diverse range of products across traditional, alternative, active and passive strategies.

Additionally, he worked at Barclays Funds, beginning at the firm at 16 in an administrative role and ascending to manager of a team of unit trust dealers by 21 with the Funds Dealing Desk. He opted to continue on his career path instead of pursuing a degree, later earning his chartered alternative investment analyst (CAIA) designation.

Steve is an avid football fan who devotes his time outside the office to his wife and teenaged children.


  • CAIA, chartered alternative investment analyst


“We live in an empirical data-driven world. It’s never about gut feelings anymore. At Informa, I can watch the slightest shifts in fund flows and begin to predict major market moves. I often ask firms that don’t subscribe to our data: ‘Wouldn’t you like to know which of your clients are sitting on piles of cash to invest?’”