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About Rory


+10 year(s) experience

Rory Pennington, Lead Analyst with Informa Financial Intelligence, manages and develops digital banking research for small and large businesses, and investment firms seeking to fortify their digital banking platforms.

Rory compiles data into quarterly reports and customized presentations to identify opportunities and illustrate market challenges for banks and financial institutions adopting new features or evolving their strategies.

He also creates benchmarking matrices that allow providers to compare data across a range of journeys within the Digital Banking Hub, the centralized platform that stores the data.

As an undergraduate history major, Rory nurtured a passion for research and analysis, learning to extract the most salient information from extensive document searches. He later applied those skills to financial services, combining the digital banking landscape to uncover fresh insights and new strategies he could build into powerful narratives for clients.

As a sports enthusiast, Rory is also passionate about playing competitive games, including soccer and cricket, outside of work.


  • B.A., History, Minor in American Studies; University of Nottingham

“Every client has a new story hidden in complex layers of data and research. Releasing it often requires analysis along multiple dimensions. I dig deeper and deeper into the picture to find those bits of gold dust that lead to whole new narratives and entirely new market perspectives.”

Analyst Articles

Articles by Rory