New York, USA
+10 year(s) experience
With a focus on regional banks, she works as part of the international Digital Banking Research team to share exclusive insights on the industry’s best features and functionalities with clients looking to sharpen their competitive edge. She helps compile data for the U.S. Retail Checking Digital Tracker, the firm’s most heavily subscribed digital solution, and heads the Mortgage Digital Tracker.
As part of the team, she observes how customers interact with desktop platforms and mobile apps - documenting how they track spending, make payments, create alerts, and monitor account balances.
Kseniya tackles client research with an acute understanding of financial institutions gained in her previous role as an analyst assigned to the asset management industry. She came to Informa with an unusual passion for statistical analysis, which has helped her uncover deeper insights into key consumer behaviors.
Outside work, Kseniya, an Uzbekistan native, loves exploring new territory as a travel, hiking, and is a food enthusiast.
“It’s no longer enough for banks to have a great brand; they must also offer a powerful digital experience. At Informa, we can help them see digital trends percolating around the world, long before they hit the U.S. We can show them the digital revolution unfolding in real-time.”