New York, USA
+8 year(s) experience
As a lead researcher, she monitors the landscape daily to detect changes and identify emerging strategies, compiling detailed reports for clients on best practices for web design and mobile application presentation. Her work, focusing on the ways mobile banking can drive consumer engagement, is critical to product development at the firm.
Gina has nurtured a passion for building relationships with complex needs in a number of diverse roles prior to Informa, including her work as a paralegal at a global immigration law firm. There, she cultivated an ability to troubleshoot, strategize and perform analysis on high-priority cases under aggressive deadlines.
A New York native, Gina explores the deeper layers of storytelling outside of her client work as a creative writer of poetry and semi-autobiographical short stories.
“Banks are often unaware they are driving customers away with outdated interfaces and limited digital features. My goal is to help them seize the momentum of the digital revolution—creating the best customer experience while contributing to a fully, financially aware society.”
Digital Banking Hub
THE IMPORTANCE OF A GREAT DIGITAL ONBOARDING JOURNEY There are many factors that a consumer will consider when shopping for a new credit card, including credit score requirements, rewards, account benefits and many more, making it crucial to digitally: - Help consumers find the right product for them - Immediately highlight your product & brand’s USPs - Make the onboarding journey as frictionless as possible I’ve listed my 8 onboarding highlights pulled directly from our latest onboarding report, part of our Credit Cards Digital Tracker, which recorded and audited the complete onboarding processes of the following brands: American Express, Bank of America, Capital One, Chase, Citicards, Discover, Goldman Sachs, Navy Federal Credit Union, and U.S. Bank.