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About Gina

USA

+7 year(s) experience

Gina DeCorla , Senior Analyst, Headshot
Gina DeCorla, Senior Analyst at Informa Financial Intelligence, examines digital banking trends to help national banks, regional banks, credit unions and fintechs adopt the most successful online strategies in the industry.

As a lead researcher, she monitors the landscape daily to detect changes and identify emerging strategies, compiling detailed reports for clients on best practices for web design and mobile application presentation. Her work, focusing on the ways mobile banking can drive consumer engagement, is critical to product development at the firm.

 

Gina has nurtured a passion for building relationships with complex needs in a number of diverse roles prior to Informa, including her work as a paralegal at a global immigration law firm. There, she cultivated an ability to troubleshoot, strategize and perform analysis on high-priority cases under aggressive deadlines.

A New York native, Gina explores the deeper layers of storytelling outside of her client work as a creative writer of poetry and semi-autobiographical short stories.

 

  • Master of Arts (B.A. equivalent), Linguistics; The University of Glasgow
  • MBA, International Business; Pace University-Lubin School of Business

 

“Banks are often unaware they are driving customers away with outdated interfaces and limited digital features. My goal is to help them seize the momentum of the digital revolution—creating the best customer experience while contributing to a fully, financially aware society.”

Analyst Articles

Articles by Gina

  • Digital Banking Hub

    Credit Cards: 8 Onboarding Features you can Adopt, with Examples from Leading Providers

    Credit Cards: 8 Onboarding Features you can Adopt, with Examples from Leading Providers

    THE IMPORTANCE OF A GREAT DIGITAL ONBOARDING JOURNEY There are many factors that a consumer will consider when shopping for a new credit card, including credit score requirements, rewards, account benefits and many more, making it crucial to digitally: - Help consumers find the right product for them - Immediately highlight your product & brand’s USPs - Make the onboarding journey as frictionless as possible I’ve listed my 8 onboarding highlights pulled directly from our latest onboarding report, part of our Credit Cards Digital Tracker, which recorded and audited the complete onboarding processes of the following brands: American Express, Bank of America, Capital One, Chase, Citicards, Discover, Goldman Sachs, Navy Federal Credit Union, and U.S. Bank.

    Topic Digital Banking Industry News