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About Chris


+8 year(s) experience

Chris Ward, Principal Consultant, Headshot
Chris Ward, Principal Consultant at Informa Financial Intelligence, conducts extensive research on the digital banking landscape to advise banks and credit unions on adopting new strategies, charting future growth, and tracking the customer journeys of their peers.

As head of the firm’s Digital Banking Research consulting practice, he helps major financial brands in Europe and North America respond to competitive threats and assess new technologies to boost customer engagement, while using his industry insights to fuel product development. He shares his views in published commentary and frequently presents his research at industry events, most recently being published in American Banker’s article “Truist’s pandemic chatbot could have staying power”.

Chris has worked in a number of research consulting roles across multiple sectors, including utilities, transportation and capital markets. He came to Informa after recognizing the dynamic growth opportunity in the digital banking space and witnessing the power rising fintechs have to become competitive threats to traditional financial institutions.

Chris is an avid world traveler and an expert in American history, post-war foreign policy in particular.


  • B.A., History; University of Oxford
  • Master of Studies, US History; University of Oxford


“I joined Informa after a wave of innovation began disrupting the digital banking space. Here, I have an opportunity to collaborate with companies to rethink how we use data, connect our existing tools, and build new customer experiences. The best part of my job is watching cutting-edge ideas come to life.”

Analyst Articles

Articles by Chris

  • Digital Banking Hub

    Commercializing digital: Helping customers reach their goals

    By Chris Ward 10 Aug 2021

    Commercializing digital: Helping customers reach their goals

    Very few banks have capitalized on understanding customer needs, for now The most common hesitation we hear around digital transformation is the fear that the bank will lose the ability to have meaningful interactions with customers and miss the opportunity to cross-sell in the branch environment. The problem is that customers, especially younger ones, are already digital first and open to looking at alternatives...

    Topic Industry News Digital Banking

  • Mapa Research

    Getting Strong Customer Authentication Right

    By Chris Ward 29 Apr 2019

    Getting Strong Customer Authentication Right

    The biggest challenge for European banks in 2019 is getting Strong Customer Authentication (SCA) right. New EU legislation is changing how customers will authenticate themselves and actions when banking and shopping online. Our latest piece by Chris Ward digs into the challenge and what he believes will help get banks get it right.

    Topic Industry News