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About Chris


+7 year(s) experience

Chris Ward, Principal Consultant, Headshot
As Principal Consultant, Chris leads the consulting practice of Mapa Research.
Chris is a researcher, consultant and communicator, with a BA and a master’s from the University of Oxford. Often presenting at conferences and forums, most recently at the FS Forum and Canadian Credit Union Association CX Forum, Chris is frequently referenced as a subject expert of the competitive landscape in digital banking.

Chris is fascinated by the power rising fintechs have to create real competitive threats to traditional financial institutions, whilst ultimately improving user experiences for the consumer. After 5 years of researching within the financial industry, Chris specialises in proposition development and optimisation, responding to competitive threats and assessing the impact of new technologies.

Analyst Articles

Articles by Chris

  • Mapa Research

    Getting Strong Customer Authentication Right

    Getting Strong Customer Authentication Right

    The biggest challenge for European banks in 2019 is getting Strong Customer Authentication (SCA) right. New EU legislation is changing how customers will authenticate themselves and actions when banking and shopping online. Our latest piece by Chris Ward digs into the challenge and what he believes will help get banks get it right.

    Topic Industry News